Knurlbase
Partners

The makers and creators who make this real.

Knurlbase only works because of two groups: the small American shops building the gear, and the creators who spent years telling the world about them before there was a platform like this. Here's everyone, in one place.

Makers

5 partner shops · all USA · all founder-led

Every shop on the roster is under five employees, makes its own original designs, and ships Fanatic exclusives you won't find on any mass retailer. Click through to visit their shop, or read the full profiles on the about page.

IRONQUILL ATHLETIC

Ironquill Athletic

CA · Founder: Julian

Precision-knurled Olympic barbells and specialty lifting bars. Every bar is hand-finished and serialized before it ships.

NORTHVANE FORGE

Northvane Forge

PA · Founder: Adrian

Cold-forged steel plates and rack components. Built in small batches with a tolerance spec tighter than most commercial gym gear.

CLEARWATER PHYSED

Clearwater PhysEd

FL · Founder: Maren

School-grade PE equipment reimagined for the home lifter — medicine balls, soft-coat dumbbells, and floor mats built to outlast a facility.

FROGFITS

FrogFits

GA · Founder: Ethan

The detail stuff — rack-bolt caps, Shadow Pegs, Bolt Beanies, The Vault. Small touches that make a rack look dialed.

STONEHALL GRIPS

Stonehall Grips

NY · Founder: Silas

Gi-fabric cable attachments and hand protection for grip-strength training. Narrow focus, extreme execution — quiet favorite of grapplers and strongmen.

Apply as a maker →

Creators

The voices who got people here

Before Knurlbase existed, these creators were the ones telling enthusiasts which small American shops were worth buying from. When a member signs up through one of their links, the creator keeps a share of the membership for as long as that member stays. It's not a one-time affiliate payout — it's a recurring thank-you.

@BASEMENTBARBELL

Basement Barbell

YouTube · 420k subs

Long-form reviews of home-gym gear. Known for side-by-side bar tests and absolutely refusing to take sponsor money from brands he hasn't used.

@TRUENORTHLIFT

True North Lift

Instagram · 180k followers

Reels on cable setups, pulldown attachments, and small-shop finds. The person who put Clearwater PhysEd on a lot of people's radars.

@THEPLATEREPORT

The Plate Report

Podcast + Newsletter · 35k readers

Weekly deep-dives into the small-shop gear scene. Interviews with founders, new-release breakdowns, and the occasional spicy op-ed.

@HONESTRACKREVIEWS

Honest Rack Reviews

YouTube · 95k subs

Single-product deep reviews, usually 20+ minutes. The kind of creator who will tell you a product is mid even if the founder sent it for free.

@IRONROOMHQ

Iron Room HQ

TikTok · 260k followers

Short-form takes on overbuilt big-box gear vs. lean small-shop alternatives. Has a running series called "Why is this twice the price?"

@GRIPSTANDARD

Grip Standard

Instagram + YouTube · 70k combined

Grip-strength, strongman, and niche attachment content. A quiet but trusted voice in the "this is why your pulldown feels wrong" corner of the internet.

About the creator program →

Think you belong here?

Whether you build the gear or tell people about it, we want to hear from you.