Creator Program
You point the spotlight. We pay for the spotlight.
If you make videos, reels, or write-ups about home gym gear, you're already doing the work of introducing fans to the shops that need them. We want to pay you — fairly, and for as long as the people you send keep their membership.
How it works
You get a unique referral link. When someone signs up through it, they pick up to five shops to support — and 15% of their subscription comes to you every month for as long as they stay. The shops get 60%. We keep 25% to run the platform.
No expiring cookies. No one-and-done payouts. No coupon code that a creator can "burn out" by overusing. If someone signs up through you in 2026, you're still earning on them in 2029 if they're still a member.
You can cash out monthly via Stripe, or leave it accruing. Your dashboard shows real-time numbers on signups, retention, and lifetime value per referral.
15%
of every membership you refer, every month
Forever
as long as the member stays subscribed
Monthly
payouts via Stripe, no minimums
0
exclusivity clauses or content gates
Who we're looking for
- You cover home gym, garage gym, or strength gear.Not a strict niche rule, but your audience should be people who might actually join.
- You've got an audience that trusts you.No follower minimum. A 3,000-subscriber YouTube channel with real engagement beats a 100k account full of bots.
- You make honest content.If you've ever said "I didn't love this one" on camera, we want to work with you.
- You care about small shops.The whole point is shining a light on the little guys. If that resonates with you, we're a fit.
How do I apply?
Email us at creators@knurlbase.com with a couple of links to your work. We get back to everyone within a week.
Is there a minimum audience size?
No. We care about trust and fit more than raw numbers. Small, engaged audiences of real home gym people have outperformed much larger generic fitness channels.
Can I pick which shops my referrals support?
The member picks. That's the whole point — they choose up to five shops they want to back. You can recommend, but the final call is theirs.
What if a member cancels?
Your share stops the day they cancel. But if they come back six months later and resubscribe through your link, you're back in it.
Can I also be a Knurlbase member?
Absolutely. Most of our creators are. You can't earn a referral share on your own membership, but you can back shops just like anyone else.